With over a billion users worldwide including nearly half the UK population, there’s no doubt that your customer and prospects are already on Facebook.
You can use Facebook to keep in front of your existing customers, and to seek out new prospects – people who are actively searching every day for your products and services.
To represent your brand on Facebook you need a Facebook Business Page (also known as a Fan Page). This is different from your personal profile – and there are a number of reasons why you shouldn’t use your personal profile to represent your business.
Instead of spending time – that you should be using to run your business – trying to create your Facebook page from scratch, you can have a professionally designed Facebook Page set up for you.
The process includes:
Creating your Facebook Business Page
Configuring the page to be the right type for your business (there are six options – and if you choose the wrong one you’ll be missing out on features your business might need)
Completing your business profile
(This includes your business name, address and phone number – we check this citation is the same as you have listed elsewhere on the web. Even a slight difference can have a negative effect when people search for your business. For example “123 A High Street” and “123a High St” are seen as different addresses!)
Your profile also includes your company background story, descriptions of your products and services and a link back to your main website.
Cover Image and Profile Image Graphics
At the top of a Facebook Page is a large banner area called the Cover Image. Using either your existing images or by creating a brand new graphic, you’ll have a professional and striking cover image to draw attention and to convey your brand values. In addition, the Page Profile image – a smaller inset image – can be created from your logo artwork. Alternatively, if you are the face of your brand, you can have your own image in this space.
Setting up your Facebook Business Page is included at no additional cost in all of our Monthly Marketing Packages or is available as a stand-alone service from £79+VAT
To find out more, or to get started straight away – give us a call on 020 3397 4661 or contact us via email or social media.
We’re always happy to have a chat, even if it’s just something your considering for the future.